Every garment has a story. Most of those stories are short and unremarkable — a factory, a machine, a shipping container, a shelf. But the story of a pure Chanderi handloom garment is something else entirely. It is a story of geography, skill, family, and time. It is a story worth knowing.
The Town of Chanderi
The town of Chanderi sits in the Ashoknagar district of Madhya Pradesh, in the heart of India. It is a small town — perhaps 50,000 people — perched on a rocky plateau surrounded by ancient forest, with the ruins of Mughal forts and Buddhist cave temples visible from its streets. Chanderi has been a weaving centre for at least 700 years. The Sultans of Malwa patronised its weavers in the 15th century. Akbar's court ordered Chanderi fabrics in the 16th. The British East India Company documented its textiles in the 19th.
Today, Chanderi's weaving community — numbering in the thousands — lives largely in the same neighbourhoods their ancestors wove in. The knowledge of the loom has been passed from father to son, mother to daughter, for generations beyond counting.
Step One: The Warp
The making of a Chanderi fabric begins with the warp — the lengthwise threads that form the structure of the weave. For pure Chanderi, these warp threads are fine silk: measured, wound onto a warping frame, and dressed onto the loom with a precision that determines the width, weight, and pattern of every metre to follow.
Dressing the loom — threading each warp thread through the heddles and reed — can take a full day for a single weaver, and must be done with complete accuracy. A single threading error will create a flaw that runs the entire length of the fabric.
Step Two: The Weaving
The weaving itself is done on a pit loom — a traditional wooden loom set into a pit in the floor, with the weaver seated above, feet working the treadles that raise and lower the warp threads to create the shed through which the weft shuttle passes. The shuttle carries the cotton weft thread — finer than a human hair in the best Chanderi — which the weaver beats into place with the reed after each pass.
A skilled Chanderi weaver produces between 1.5 and 3 metres of fabric per day. A kurta requires 2.5 to 3 metres; an Anarkali, 4 to 5. Each garment represents at least two full days of work at the loom — and that is before the design begins.
Step Three: The Zari Work
In Tissue Chanderi — the premium grade in which fine zari threads are woven into the fabric alongside the silk warp — the weaver works simultaneously with two materials: the base silk and the metallic zari. The resulting fabric — with its woven-in golden or silver sheen — is not embellished after the fact. The shimmer is in the structure of the weave itself. It cannot be replicated by printing, embossing, or surface treatment. It is only achievable by the hand of a weaver who knows exactly what they are doing.
Step Four: Cutting and Construction
When the fabric arrives at the atelier — having been inspected, washed gently, and pressed — the pattern is laid and cut with great care. Pure handloom silk has no conventional grain; it must be handled with an understanding of how it will drape on the body. The construction is done by experienced tailors who understand the qualities of the fabric and work with rather than against them.
From first thread on the loom to completed garment, a single Chanderi handloom piece may represent the work of a weaver, a yarn supplier, a dyer, a warper, a tailor, and a quality inspector — six to eight skilled individuals, working over two to three weeks.
The Garment in Your Hands
When you hold a piece of pure Chanderi handloom, you are holding the distilled labour of all of those people. You are holding the knowledge of a weaving tradition that is 700 years old. You are holding something that cannot be rushed, cannot be scaled indefinitely, and cannot be made any other way.
That is what you wear when you wear Ananddi. And that is why it feels different from everything else in your wardrobe.
Shop the Ananddi Abha Collection — Pure Chanderi Handloom, Woven with Intent →